Digital Expertise
Our team has been at the forefront of cutting-edge research and technology.
For the last several years, our team has been "getting out the word" about online research and what it can do for our clients. As Internet penetration grows, online research can be fast, convenient, cost effective to execute and reduce the burden on respondents.
We know that technology is not the answer to everything. But it does add some interesting dimensions to what we already do. Online surveys are just the beginning – we have a number of other qualitative and quantitative tools in the digital arena around online communities, digital ethnography, social media measurement and more.
We have a lot more than this up our sleeve
- let us tell you more.
- We use a variety of weighting, sampling and survey design mechanisms, to ensure quality control for our digital research, including:
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- Balancing for Internet penetration
- Understanding rural versus urban populations in each market
- Varying questionnaire design/scales based on methodology
- Understanding confidentiality and regulatory issues in the digital space
- Addressing differences in survey responses based on method
- Monitoring the evolution of digital devices and infrastructure, including mobile, tablets, broadband and fibre-optics
