Agility Luxe

The total global luxury market is worth an estimated US$ 190 billion. About one-third of World’s richest people are in Asia and the number will continue to grow.

Can your business afford not to be here?

More affluent consumers are effortlessly shopping online however they need quick turn-around times and better online customer service.

Do you have the insights to understand what makes
a successful electronic retailing (e-tailing) model?

Sina Weibo and Jiepang (Chinese equivalent of Twitter and FourSquare respectively) are increasingly adopted by leading brands to capture the fastest growing luxury market, China.

How do you localize your global digital strategy to win in China?

At Agility We Can Help You.

We have tools, methods and measures unique to these audiences.

We have helped numerous clients collect information on the affluent whether they are trying to sell cars, hotel rooms, clothing, accessories, handbags or financial services.

Over the years our group of experts on all things luxe have customized our tools to address the specific needs of the luxury market. Some of those tools include:

» AffluentCHECK™
Our AffluentCHECK™ is an Omnibus survey that runs on a regular basis in any where from 6 to 15 markets in Asia among the mass affluent.

 

» Luxe Shopper™
The process of purchasing luxury products is very much steeped in the heritage of having a luxury experience in the store. Our Luxe Shopper™ program uses mystery shoppers to measure the execution of your brand on the shop floor.

 

» Luxe Product™
Developing a new product? Do you really know how your elite clientele will react? Luxe Product™ Tests are designed specifically to to test out concepts and how they will be received among your target audiences.

 

» Luxe Loyal™
People who shop for luxury items are used to being treated like they are part of a special club. Our Luxe Loyal™ solution allows us to look at what is driving loyalty in your specific category.

 

» Luxe Impact™
How strong is your brand on the qualities that define the category of luxury? How much is your brand associated with what defines luxury, whether it is being part of the special club or the quality that defines luxury? We use our tested and validated metrics to see how you stack up to brands inside and outside your category.