OUR THOUGHTS ON THE AFFLUENT
The Affluent are set to become one of the key priorities for companies seeking to gain market share.
Companies seeking to capitalize on their next stage of growth can no longer afford to ignore this important market. Whether it be travel, financial services, healthcare, personal and home technology, or retail and shopping, the Affluent consumer’s spending power traverses these categories.
However, the Affluent are no ordinary consumer – they are more discerning in their choice of brands and demanding in the experiences of brands. They know what they want and they are empowered to seek out the brand that they believe will deliver the best experience there is.