Overview

Asia is a region where old harmonizes with the new, where diversity is the norm, and growth and change reign supreme. Our approach to research is founded on this mantra.

It helps that the digital age is changing the playing field for researchers, allowing us to expand our reach in ways we could never have imagined.

So whether you are trying to reach a young man with male pattern baldness in New Delhi, India, a housewife in Dubai, UAE or a wannabe iPhone user in Beijing, China – we will recommend the right method and the right approach.

Our toolbox has a good mix of the old and the new, as well as some of Agility’s proprietary tools to get you the insights you need. Let us help you figure out the right solution for you.

Some of our tools include:

Qualitative

  • Ethnography
  • Focus Groups
  • In-Depth Interviews
  • Online Communities
  • Online Bulletin Boards
  • Social Media Mining

Quantitative

  • Face-to-Face Surveys
  • Street-Intercepts
  • Pen & Paper Surveys
  • Phone/CATI Surveys
  • Mystery Shopping
  • Mobile Phone Surveys
  • Online Surveys
  • Social Media Mining

Advanced Analytics

  • Segmentation
  • Driver Analysis
  • Positioning Studies
  • Perceptual/Brand Mapping
  • Competitive Landscapes
  • Customer Satisfaction/Loyalty
  • Product Development
  • Usage and Attitude Studies

In case you’re interested, we also have a whole suite of customized solutions specifically for understanding the affluent.

We look outward and bring you the best research methods to reach target consumers.